Skip to content Skip to sidebar Skip to footer

Best Online Investment and Stock Brokers for Beginners

Having an investment broker as your connection to the market can be a huge asset when you start investing. Investment brokers act as intermediaries between buyers and sellers in the stock market.

They allow customers to buy stocks, bonds and other securities on stock exchanges. If you'd like to work with a financial advisor to develop an investment plan for your financial goals, SmartAsset's free tool can connect you with up to three local advisors.

What is an investment broker?

An investment broker is a person or entity that executes investment transactions on behalf of clients. Often a single broker works for a large brokerage firm such as Merrill Lynch or Morgan Stanley. You buy and sell assets with this person. This is the so-called regular broker. You can also find broker-dealers who act as intermediaries between clients and larger brokers, rather than managing investments directly with clients.

Depending on the type of service provided, brokers can also provide personalized investment advice and retirement planning assistance. This is called a full-service proxy. In contrast, discount brokers are only used to execute the trades you want to make.

You should note that the broker may be referring to the company itself. In this case, the company acts as the client's transaction agent. This is usually done online, with companies offering only the basic service of buying and selling equipment.

Do you need a broker?

To make investments like buying and selling stocks, you need a broker. Brokers are specially licensed to trade on stock exchanges. However, you can choose how much service and support you want your broker to provide by choosing between a full-service broker or a discount broker.

A full-service broker is usually a representative of the brokerage firm. You meet with a full-service broker to discuss your investment goals. They may conduct research and provide personal advice on your behalf and provide you with the latest information on market trends, stock performance and tax laws. A full-service broker is best for those who have a significant portfolio and want expert management. It is important to find an attorney with fiduciary duties. This means they must act in your best interests and not on behalf of a third party.

Discount brokers, on the other hand, simply execute the trades you ordered. These investment brokers do not provide advice or reviews for your portfolio. When you participate in an online brokerage business, the company with which you have a brokerage account (such as E-Trade or Ally) will act as your discount broker.

How much does a broker cost?

Investment brokers typically charge per trade, and fees vary depending on the level or service of the broker. Discount brokers offer simple services and charge a small fee for it. Expect discount brokers to charge between $5 and $30 per transaction. Full-service brokers, on the other hand, factor their research and consulting costs into transaction fees, resulting in transaction fees of $100 to $200 per person. Full-service brokers also typically charge an annual maintenance fee for their services.

It's also important to remember that most brokerage accounts typically have a minimum opening balance of $500 or more. Make sure you understand all broker fees before opening an account with them.

How to Find an Investment Broker

There are many brokers and brokerage firms out there. While it may seem overwhelming, it gives you the opportunity to choose a broker that offers what you want. Again, find out what kind of investment you want to make, how much you want to pay and what kind of broker you need. You can then compare your preferences with what each company offers.

Do you want a full-service broker or a discount broker? Consider how much help and advice you need to make that decision. Are you a heavy trader? If so, look for brokers that charge low transaction fees. Do you want to invest in stocks, bonds, options, mutual funds, ETFs or a mix?

Make sure your broker of choice offers these types of securities. Also consider the availability of online, mobile or phone stores, account minimums, monthly or annual fees, and whether they allow checks or other means of withdrawing from the account.

You should also do some research on a personal broker before opening an account. Brokers must be registered with the Financial Industry Regulatory Authority or FINRA, and you can research the history of individual brokers and brokerage firms on the FINRA website. Available information includes credentials, operational information, employment data, and more.